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Adapt or Die. Why AQ is now so important.

What remains certain is the indispensability of a high Adaptability Quotient (AQ) in the fight to keep pace with a changing environment. The more you orient your company, employees, style of training, and strategy in a way that promotes a warm response to change, the higher the likelihood your company will weather the storms of the Digital Revolution.

Mastering this, you may well emerge one of the few victorious players, not only on account of vigorous adaptability, but because of your inherent tenacity to succeed.

  1. As a society, we will agree that adaptability is an important indicator for future success and we need a metric for it (AQ)

  2. We will seek new ways to both test our AQ and improve it over time.

  3. A sizable industry will emerge to boost our AQ, from pharmaceuticals to training, games, and media.


  • Don’t develop a product that hinges on the static positioning of a dynamic/changing audience. Your audience will age and their expectations will shift. The market surrounding them is continually pulsing with change. Adapt and update accordingly. Systemise a process by which you update, correct, and rework your product.

  • Be permanently alert when you assess the competition. Look for strengths in their product that may highlight a weakness in yours. Measuring them against your strengths should be dead last when you assess them.

  • Get a different pair of eyes on your product. Outsider perspective is critical to innovation. So don’t be so quick to shut down the intern who comes into the office with a bevy of comments and suggestions about what you could do better. Outsider perspective is pure and unclouded, giving you a window into the changes you need to be making that may not be readily apparent to you. Hire seasoned consultants, ask customers, form focus groups. You may have good judgment and vision, but it is collaboration that will yield the most valuable insights when it comes to what you could be doing better.

  • Adapt even if it means stealing from your competitors. It sounds a little cold-blooded, but in the business sphere, it happens left and right. And not always in an immoral or underhanded way. Appropriating the ideas of competitors has yielded great gains for some. Just look at the way Instagram shamelessly adopted ‘stories’ from its competitor, Snapchat— to Snapchat’s chagrin and Instagram’s enormous success. But Instagram added features and expanded on the concept, enhancing user experience in ways Snapchat ultimately failed to.

You can read the full whitepaper here:

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